Internal · brand preview
PriMow logo system
The official PriMow logo is the green house-outline lockup shown below — it is what ships in the header, footer, and favicon. The concepts further down were exploratory directions that were never adopted; they are kept only as an archive.
Official PriMow logo — live in header, footer, favicon
The shipped mark is the green house-outline lockup: the PriMow wordmark set inside an open house outline with service icons under the roofline and the "Home Service Connect" descriptor baked into the artwork. It ships as two crops of the same image — the full square asset (footer / stacked) and a tightly cropped version for the header. The browser favicon uses a simplified house-only version of the same mark.
Exploration archive — unused concepts
None of these were shipped. Kept for reference only: horizontal lockup, stacked, icon-only, light + dark, mobile header, favicon scales.
Concept A · Premium Wordmark
Typography as the brand.
Custom-tuned Manrope 800 with tight tracking, an accent-green 'Mow', a hand-tuned roof notch sitting on the M apex, and a thin rule + locked descriptor. Reads as a confident, investor-deck-ready brand whose primary asset is the word itself.
Concept B · Sculpted P Monogram
One letter doing real work.
Solid sculpted P with no tile or square — a real mark, not an app icon stamp. A precision check rides the descender (verified pros), and a single connection node sits at the bowl's edge (one customer → one pro). Premium and modern at any scale.
Concept C · Zone Connection Emblem
Local service, verified, matched.
Hexagonal local-zone shield with a quiet apex notch reading as a roofline. Inside, two anchored nodes are joined by a confident verification check — one customer matched to one verified local pro. Heraldic and trustworthy without feeling old.
Side-by-side — unused exploration marks
Archive only. None of these are the live PriMow mark.