Internal · brand preview
PriMow logo system
Official PriMow logo: Concept B Sculpted P icon + Concept A wordmark + "Home Service Connect" descriptor. Now shipped across header, footer, and favicon. The other V2 concepts are kept below for reference.
Official PriMow logo — live in header, footer, favicon
Concept B Sculpted P + Concept A wordmark + "Home Service Connect" descriptor. The old green-square Smart P tile has been retired.
Exploration archive — other V2 concepts
Kept for reference. Each concept includes: horizontal lockup, stacked, icon-only, light + dark, mobile header, favicon scales.
Concept A · Premium Wordmark
Typography as the brand.
Custom-tuned Manrope 800 with tight tracking, an accent-green 'Mow', a hand-tuned roof notch sitting on the M apex, and a thin rule + locked descriptor. Reads as a confident, investor-deck-ready brand whose primary asset is the word itself.
Concept B · Sculpted P Monogram
One letter doing real work.
Solid sculpted P with no tile or square — a real mark, not an app icon stamp. A precision check rides the descender (verified pros), and a single connection node sits at the bowl's edge (one customer → one pro). Premium and modern at any scale.
Concept C · Zone Connection Emblem
Local service, verified, matched.
Hexagonal local-zone shield with a quiet apex notch reading as a roofline. Inside, two anchored nodes are joined by a confident verification check — one customer matched to one verified local pro. Heraldic and trustworthy without feeling old.
Side-by-side — all three V2 marks
Compare the marks at a glance at icon scale.