Own Your Category in Your Local Zone
Simple zone-based pricing for verified local pros on PriMow Home Service Connect. Claim exclusive service categories in local zones and receive direct residential and light commercial requests — no bidding wars, no shared-lead chaos. Starting with lawn care and outdoor property services.
Founding provider pricing may be available for early providers in select zones.
Standard Zone
or $990/year
Best for established residential neighborhoods with steady local service demand, moderate home density, and room to build a strong local route.
Estimated zone size: 1,500–3,500 residential properties
- Exclusive category access in one standard zone
- Direct local service requests
- Provider profile
- Zone visibility on the PriMow map
- Detailed requester / property information
- Photo uploads with each request
- Request status tracking
- Private provider notes
- Provider dashboard access
Premium Zone
or $1,490/year
Best for higher-density residential areas with stronger demand, better route-building potential, and more repeat service opportunities.
Estimated zone size: 2,500–5,000 residential properties
- Exclusive category access in one premium zone
- Direct local service requests
- Provider profile
- Enhanced zone visibility
- Detailed requester / property information
- Photo uploads with each request
- Request status tracking
- Private provider notes
- Provider dashboard access
- Priority access to nearby available categories
High-Demand Zone
or $1,990/year
Best for premium residential markets with high local demand, stronger average property values, and greater long-term revenue potential.
Estimated zone size: 3,500–7,500+ residential properties
- Exclusive category access in one high-demand zone
- Direct local service requests
- Provider profile
- Enhanced zone visibility
- Detailed requester / property information
- Photo uploads with each request
- Request status tracking
- Private provider notes
- Provider dashboard access
- Priority access to nearby available categories
- Stronger local positioning in premium markets
Property counts are estimates and may vary by market, density, and final zone boundaries.
PriMow is launching with mowing as the first active request category. Additional home service categories are not yet active and may open by zone as verified providers are approved.
PriMow focuses on populated cities and suburbs where providers can build stronger, denser routes. Rural and low-density markets are not a priority unless there is clear demand and approved provider coverage.
Service Categories in Your Zone
PriMow is built around category ownership by zone. Mowing is the first active request category, with additional home service categories opening over time. As categories become available, verified pros can claim the categories they actually serve — one verified local pro per category per zone, no shared leads.
Active Now
The first live PriMow request category. Available in active zones.
Outdoor Property Services — Provider Being Recruited
Not yet active. Claim when this category opens in your zone.
Not yet active. Claim when this category opens in your zone.
Not yet active. Seasonal category, opens by zone.
Not yet active. Claim when this category opens in your zone.
Verification Required. Licensing, certification, and insurance needed before category opens.
More Home Service Categories Planned
These categories are not yet active — they're shown for platform direction and future category ownership. They are not active request flows yet. Some categories, such as weed control and fertilization, may require proof of licensing, certification, and insurance before category ownership opens.
What's Included With Your Subscription
Exclusive Category Access
One primary provider per service category per zone. Requests for your claimed category are not sold to multiple companies.
Direct Local Service Requests
Property owners, renters, landlords, property managers, and local businesses submit service requests directly through PriMow instead of your business fighting several competitors for the same shared lead.
Better Property Details
Receive helpful information like property size, service frequency, desired start timeframe, access notes, pets/dogs, overgrowth, notes, and photos where applicable.
Provider Profile
Show your company name, logo, services, service area, photos, trust badges, and company description.
Zone Visibility
Your business can appear in the zone and category you claim so people requesting service know who covers their area.
Request Dashboard
Track new requests, contacted requests, quotes, won jobs, lost opportunities, and private provider notes.
Route Density Focus
PriMow is built around local zones so service pros can grow smarter and reduce drive time.
No Shared Lead Chaos
PriMow is designed to avoid blasting the same service request to a crowd of companies.
PriMow vs Traditional Lead Companies
Traditional lead companies
- Often sell the same lead to multiple companies
- Can create bidding wars
- Providers may pay for bad-fit leads
- Customers may get too many calls
- Route density is not the focus
- Lead quality can be inconsistent
- Providers compete mainly on speed and price
PriMow
- Built around exclusive service zones
- One primary provider per service category per zone
- Direct local service requests from property owners, renters, landlords, and local businesses
- Detailed property information upfront
- Better route density focus
- Provider profile and local visibility
- Designed for residential and light commercial home services, starting with lawn care and outdoor property services
Founding Provider Pricing
Early providers in select areas may be able to lock in founding provider pricing while their subscription stays active.
Founding providers help shape PriMow as it grows. In return, early providers may receive lower zone pricing, first opportunity on newly opened zones, and the opportunity to claim territory before public launch.
Founding provider availability may be limited by zone, service category, and provider capacity.
Why Pricing Changes by Zone
Not every zone has the same opportunity level. Some areas have higher density, stronger demand, higher income neighborhoods, or better route-building potential. PriMow pricing is designed to reflect the value and demand of each service territory.
Standard
Established residential neighborhoods with steady demand and balanced opportunity.
Premium
Higher-density areas with stronger demand and better route-building potential.
High-Demand
Premium markets with high local demand and stronger long-term revenue potential.
Built for More Than Lawn Care
PriMow starts with lawn care and outdoor property services, but the zone model is designed to support more home service categories over time. The goal is one verified pro per category, per zone — with direct requests routed one-to-one.
As PriMow expands into categories like landscaping, tree service, snow removal, gutter cleaning, pressure washing, pest control, house cleaning, handyman, plumbing, electrical, HVAC, and painting, verified providers already in a zone will have the first opportunity to claim new categories in their territory.
Not all categories are live today. PriMow is starting with lawn care and outdoor property services, with more home service categories planned over time.
Pricing FAQ
Do I pay extra for every service I offer?+
No. Your zone subscription allows you to receive requests for the services your company offers in that zone. You can turn services on or off based on your availability and qualifications — there are no per-service add-on fees.
What happens if I do not offer a requested service?+
If you do not offer a requested service or have that service turned off, PriMow can route the request to the next closest eligible provider who has that service active.
Can I turn off services if I get too busy?+
Yes. Providers can turn off services they are not currently accepting so they do not receive bad-fit requests. Turn them back on when you have capacity again.
Why do some services require verification?+
Some services, such as weed control or fertilization, may require licensing, certification, or insurance depending on local requirements.
Am I paying per lead?+
No. PriMow is designed around zone-based subscriptions, not traditional pay-per-lead pricing.
Can the same lead be sold to multiple companies?+
The PriMow model is designed to avoid selling the same service request to multiple providers in the same zone and category.
Can I claim more than one zone?+
Yes, providers may be able to claim multiple zones if they have the capacity to serve them professionally.
Is pricing guaranteed forever?+
Founding provider pricing may be locked in while the subscription stays active, but standard pricing can vary by zone, market, and launch phase.
What happens if I stop my subscription?+
If your subscription ends, your zone is released so other approved providers in your area may claim it.
Ready to Apply?
Choose the zone type that fits your business, select the services you offer, and apply to become a PriMow provider.