Own Your Category in Your Local Zone
Simple zone-based pricing for verified local pros on PriMow Home Service Connect. Claim exclusive service categories in local zones and receive direct residential and light commercial requests — no bidding wars, no shared-lead chaos. Starting with lawn care and outdoor property services.
Founding providers who sign before launch lock in their rate for life.
Zone Subscriptions
Per service category claim, per month. One verified provider per category per zone.
Basic Profile
Name, phone, website, services listed. Public directory visibility only.
No messenger, no badge, no leads.
Enhanced Directory Profile
Photos, videos, logo. Upgraded public profile with strong directory visibility.
Includes free overflow leads when a zone owner in your area doesn't respond. No per-lead fees. No zone claim, no verified badge.
Enhanced Profile + Messenger
Everything in enhanced profile plus in-app messenger so homeowners can contact you directly through PriMow.
Priority on free overflow leads (first 12 hours before rolling to Enhanced Directory tier). No per-lead fees. No zone claim, no verified badge.
PriMow is launching with mowing as the first active request category. Additional home service categories are not yet active and may open by zone as verified providers are approved.
PriMow focuses on populated cities and suburbs where providers can build stronger, denser routes. Rural and low-density markets are not a priority unless there is clear demand and approved provider coverage.
The PriMow Model
Service Categories in Your Zone
PriMow is built around category ownership by zone. Mowing is the first active request category, with additional home service categories opening over time. As categories become available, verified pros can claim the categories they actually serve — one verified local pro per category per zone, no shared leads.
Active Now
The first live PriMow request category. Available in active zones.
Outdoor Property Services — Provider Being Recruited
Not yet active. Claim when this category opens in your zone.
Not yet active. Claim when this category opens in your zone.
Not yet active. Seasonal category, opens by zone.
Not yet active. Claim when this category opens in your zone.
Verification Required. Licensing, certification, and insurance needed before category opens.
More Home Service Categories Planned
These categories are not yet active — they're shown for platform direction and future category ownership. They are not active request flows yet. Some categories, such as weed control and fertilization, may require proof of licensing, certification, and insurance before category ownership opens.
The PriMow Standard
What's Included With Your Subscription
Exclusive Category Access
One primary provider per service category per zone. Requests for your claimed category are not sold to multiple companies.
Direct Local Service Requests
Property owners, renters, landlords, property managers, and local businesses submit service requests directly through PriMow instead of your business fighting several competitors for the same shared lead.
Better Property Details
Receive helpful information like property size, service frequency, desired start timeframe, access notes, pets/dogs, overgrowth, notes, and photos where applicable.
Provider Profile
Show your company name, logo, services, service area, photos, trust badges, and company description.
Zone Visibility
Your business can appear in the zone and category you claim so people requesting service know who covers their area.
Request Dashboard
Track new requests, contacted requests, quotes, won jobs, lost opportunities, and private provider notes.
Route Density Focus
PriMow is built around local zones so service pros can grow smarter and reduce drive time.
No Shared Lead Chaos
PriMow is designed to avoid blasting the same service request to a crowd of companies.
Enhanced Directory Profile + Messenger
Enhanced directory profile and in-app messenger included with every zone subscription at no extra charge.
Seasonal Pause Protection
Seasonal service categories can pause up to 4 months per year at a $49/month holding fee — your zone claim stays protected during pause.
How We Compare
PriMow vs Traditional Lead Companies
Traditional lead companies
- Often sell the same lead to multiple companies
- Can create bidding wars
- Providers may pay for bad-fit leads
- Customers may get too many calls
- Route density is not the focus
- Lead quality can be inconsistent
- Providers compete mainly on speed and price
PriMow
- Built around exclusive service zones
- One primary provider per service category per zone
- Direct local service requests from property owners, renters, landlords, and local businesses
- Detailed property information upfront
- Better route density focus
- Provider profile and local visibility
- Designed for residential and light commercial home services, starting with lawn care and outdoor property services
Founding Provider Pricing
Founding providers who sign before launch lock in their rate for life as long as their subscription stays active.
Founding providers help shape PriMow as it grows. In return, early providers lock in their launch rate for life, get first opportunity on newly opened zones, and can claim territory before public launch.
Founding provider availability may be limited by zone, service category, and provider capacity.
Territory Pricing
Why Pricing Changes by Zone
Not every zone has the same opportunity level. Some areas have higher density, stronger demand, higher income neighborhoods, or better route-building potential. PriMow pricing is designed to reflect the value and demand of each service territory.
Pricing reflects opportunity
Zone rates are based on market size, household density, and service demand. Higher-opportunity zones carry a higher subscription, while developing areas are priced lower to help providers grow.
One category, one zone
Each subscription covers one service category claim in one zone. Providers can claim multiple zones or categories if they have capacity.
Where PriMow Is Headed
Built for More Than Lawn Care
PriMow starts with lawn care and outdoor property services, but the zone model is designed to support more home service categories over time. The goal is one verified pro per category, per zone — with direct requests routed one-to-one.
As PriMow expands into categories like landscaping, tree service, snow removal, gutter cleaning, pressure washing, pest control, house cleaning, handyman, plumbing, electrical, HVAC, and painting, verified providers already in a zone will have the first opportunity to claim new categories in their territory.
Not all categories are live today. PriMow is starting with lawn care and outdoor property services, with more home service categories planned over time.
Our Pricing Philosophy
Why We Charge What We Charge
Most lead platforms charge you per lead. That lead went to 3 other companies. You might win it. You might not. Either way you paid.
PriMow charges a flat monthly zone subscription because we are not selling you a lead. We are selling you a territory.
Your subscription does three things:
- Protects your zone — Nobody else on PriMow can claim your service category in your zone. Every homeowner request for your service in your area comes to you and only you.
- Funds your local marketing — We take your subscription and spend it driving homeowner demand inside your specific zone through Google ads, Facebook ads, door hangers, postcards, and canvassing. We are building your local customer base for you.
- Builds route density — More customers in a tight geographic area means less drive time, lower fuel costs, and more jobs per day. That is worth more than a random lead from across town.
You are not paying for a lead. You are paying for a territory that PriMow actively markets for you.
Questions & Answers
Pricing FAQ
Do I pay extra for every service I offer?+
Your zone subscription covers your primary service category. Additional service category groups are $75/month each. For example a lawn care company that also wants landscaping leads can add that category for $75/month. Each category group gives you exclusive leads for those services in your zone.
What happens if I do not offer a requested service?+
If you do not offer a requested service or have that service turned off, PriMow can route the request to the next closest eligible provider who has that service active.
Can I turn off services if I get too busy?+
Yes. Seasonal service categories can pause leads for up to 4 months per year at a $49/month holding fee. Your zone claim stays protected during the pause and no leads route to you until you resume. Year-round services like HVAC, plumbing, and cleaning cannot pause.
Why do some services require verification?+
Some services, such as weed control or fertilization, may require licensing, certification, or insurance depending on local requirements.
Am I paying per lead?+
No. PriMow is designed around zone-based subscriptions, not traditional pay-per-lead pricing.
Can the same lead be sold to multiple companies?+
The PriMow model is designed to avoid selling the same service request to multiple providers in the same zone and category.
Can I claim more than one zone?+
Yes, providers may be able to claim multiple zones if they have the capacity to serve them professionally.
Is pricing guaranteed forever?+
Founding providers who sign before launch lock in their rate for life as long as their subscription stays active. Standard pricing may vary by zone, market, and launch phase.
What happens if I stop my subscription?+
If your subscription ends, your zone is released so other approved providers in your area may claim it.
Ready to Apply?
Choose your zone, select the services you offer, and apply to become a PriMow provider.